Otavalo is famous for its friendly people and its Saturday market, which dates back to pre-Inca times. Tour the three main plazas in town and be welcomed by locals in traditional dress who can help you find a one-of-a-kind souvenir to take home. Head to Plaza de Ponchos for embroidered clothes, fine tapestries, and colourful woolen goods such as gloves, blankets, scarves, and sweaters. Try the food market for delicious local produce, and visit the animal market on the outskirts to experience local culture. Don't be afraid to haggle; it's all a part of the experience.